How to write content on Medium that people will actually click on and read

Are you struggling to get your content noticed on Medium? Are you tired of pouring your heart and soul into writing only to have your work go unread? If so, you’re not alone. The competition on Medium is fierce, with thousands of new articles being published every day. But don’t worry — with a little bit of effort and some proven strategies, you can write content that people will actually care about reading.

In this article, we’ll go over the steps you need to take to create compelling content on Medium. By following this guide, you’ll be able to write engaging articles that capture your audience’s attention and keep them coming back for more.

Outline:

1. Identify your target audience
2. Choose a topic that resonates with your audience
3. Write a captivating headline
4. Use subheadings to break up your content
5. Write in a conversational tone
6. Share your own experiences and insights
7. Edit and proofread your work
8. Promote your content on social media
9. Identify your target audience:

Before you start writing, it’s important to know who you’re writing for. This will help you tailor your content to their interests and needs, increasing the chances that they will actually care about what you have to say.

To identify your target audience, think about the type of people who would be interested in your topic. Are they male or female? How old are they? What are their interests and hobbies? What are their pain points or challenges? By answering these questions, you can create a clear picture of your ideal reader, which will help you write content that resonates with them.

Choose a topic that resonates with your audience:

Once you know who you’re writing for, it’s time to choose a topic that will interest them. To do this, you need to understand what your audience cares about and what problems they are facing.

One way to do this is to browse through popular articles on Medium in your niche and see what topics are getting the most views and engagement. You can also conduct keyword research to find out what people are searching for on Google, or ask your audience directly what they would like to read about.

Once you have a few ideas, pick the one that resonates the most with your audience and will provide value to them. This could be a tutorial, a personal story, a case study, or anything else that will help them solve a problem or learn something new.

Write a captivating headline:

Your headline is the first thing that people will see when they come across your article on Medium. It’s the hook that will grab their attention and make them want to read more.

To write a compelling headline, make it clear, concise, and interesting. Use strong verbs, numbers, and keywords to grab the reader’s attention. Avoid clickbait or misleading headlines, as this will only lead to disappointment and will hurt your credibility.

Use subheadings to break up your content:

Once you have a catchy headline, it’s time to move on to the body of your article. To make your content easy to read and digest, use subheadings to break up your content into sections. This will make it easier for the reader to scan through your article and quickly find the information they’re looking for.

Write in a conversational tone:

One of the biggest mistakes that people make when writing on Medium is using a formal, academic tone. This can be offputting and make your content feel dry and boring. Instead, try to write in a conversational tone, as if you were talking to a friend. This will make your writing more engaging and relatable, and will help you connect with your audience on a personal level.

Share your own experiences and insights:

To make your content even more engaging, share your own experiences and insights on the topic you’re writing about. This will give your article a personal touch and make it more authentic and genuine.

For example, if you’re writing about how to overcome anxiety, you could share a story about a time when you struggled with anxiety and what you did to overcome it. Or, if you’re writing about how to become a better writer, you could share your own journey and the lessons you learned along the way.

Edit and proofread your work:

Once you have written your article, it’s important to take the time to edit and proofread it. This will help you catch any mistakes or typos, and will ensure that your content is well-written and polished.

To do this, read your article out loud and listen for any awkward phrases or sentences. Also, use a grammar and spelling checker to catch any errors that you might have missed. And finally, get a friend or colleague to proofread your article for you — a fresh pair of eyes can often spot mistakes that you might have missed.

Promote your content on social media:

Once your article is ready, it’s time to promote it on social media. This will help you reach a wider audience and increase the chances that people will actually read your content.

To do this, share your article on your social media channels and ask your followers to share it with their friends. You can also join relevant Facebook groups or LinkedIn groups and share your article with the members. And finally, use hashtags to make your content more discoverable on Twitter and Instagram.

Conclusion:

By following the steps outlined in this article, you can write compelling content on Medium that people will actually care about reading. Remember to identify your target audience, choose a topic that resonates with them, write a captivating headline, use subheadings, write in a conversational tone, share your own experiences and insights, edit and proofread your work, and promote your content on social media.

By implementing these strategies, you’ll be able to write engaging articles that capture your audience’s attention and keep them coming back for more. And don’t forget to follow this account for more great writing tips and advice. Happy writing!