What kind of subject lines get people to open an email (ultimate guide + examples)
Email marketing is an effective way to reach out to potential and current customers. But, if the subject line of your email doesn’t entice your audience to open it, all your efforts in crafting a great email can go to waste. The subject line is the first and sometimes the only thing your recipient sees, so it’s crucial to make a good first impression.
Here’s a comprehensive guide to help you write subject lines that will increase your email open rates and get your message across.
1. Keep it short and sweet
Subject lines that are too long or contain too much information are more likely to be overlooked or dismissed. Your subject line should be brief and to the point, ideally no longer than 50 characters. The shorter your subject line, the more likely it is to be read in full on both desktop and mobile devices.
2. Be clear and concise
Be direct and specific about the purpose of your email. Avoid using vague language or overly cute puns. Instead, make sure your subject line clearly states what the recipient can expect to find in the email.
3. Personalize it
Personalization can be a powerful tool to get your recipient’s attention. Use the recipient’s name, location, or recent purchase to create a more personal connection. This can increase the chances of your email being opened and your message being read.
4. Urgency works
Create a sense of urgency in your subject line to encourage the recipient to open your email right away. Use words like “limited time,” “ending soon,” or “last chance” to create a sense of urgency.
5. Be benefit-focused
Focus on the benefits that your email offers the recipient. Highlight what they will gain from reading your email. Use words like “get,” “discover,” “improve,” or “save” to make your subject line more compelling.
6. Ask a question
Asking a question in your subject line can pique your recipient’s interest and encourage them to open your email. Make sure the question is relevant and thought-provoking, and avoid using questions that can be answered with a simple yes or no.
7. Use emojis
Emojis can help you stand out in a crowded inbox and add personality to your subject line. But be careful not to overdo it, as too many emojis can be distracting and take away from the message of your email.
8. Test and iterate
Try different subject lines to see what resonates with your audience. Pay attention to your open rates, and make changes based on what works and what doesn’t. Testing and iterating can help you find the subject line that will get the best results for your email campaigns.
Examples of effective subject lines
- “Ready for a vacation? Get 50% off all flights this weekend”
- “Last chance to save on our top-rated products”
- “Your exclusive invitation to our VIP sale”
- “Want to improve your workout? Try our new fitness program”
- “Discover the secret to stress-free mornings”
In conclusion, writing an effective subject line takes practice, creativity, and attention to detail. By keeping your subject line short, clear, personalized, and benefit-focused, you can increase your chances of getting your message across and getting your recipient to open your email.