Writing Headlines for Paying Users on Medium

As a writer on Medium, it’s important to have strong headlines that grab the reader’s attention and make them want to read your stories. Here are some tips to help you write headlines that will get paying users to read your stories:

Use Strong and Powerful Language

Your headline should be compelling and engaging, using language that grabs the reader’s attention and makes them want to learn more. Avoid using cliches or generic phrases, and instead use words that convey the main idea of your story in a clear and concise manner.

Use Relevant Keywords

Include keywords in your headline that are relevant to your story and that are likely to be searched for by your target audience. This will help your story rank higher in search results and increase the chances of it being seen by the right people.

Keep it Short and to the Point

Your headline should be short and to the point, while still conveying the main idea of your story. Aim for around 6–8 words, as longer headlines can be difficult to read and may not hold the reader’s attention.

Use Numbers and Lists

Numbers and lists can be a great way to break up your headline and make it more engaging and easy to read. For example, instead of writing “5 Reasons Why You Should Read My Story”, you could write “5 Reasons to Read My Story”.

Use Action Verbs

Action verbs can create a sense of urgency and encourage the reader to take action. For example, instead of writing “My Story Will Help You”, you could write “Discover How My Story Can Help You”.

Include a Call-to-Action

Include a call-to-action in your headline, such as “Sign up now” or “Learn more”, to encourage the reader to take the next step. This can be a powerful way to drive traffic to your story and convert readers into paying users.

Use Social Proof and Testimonials

Include social proof and testimonials in your headline to show the value and credibility of your story. For example, you could write “As Seen on Forbes: My Story Will Help You Succeed” or “Read What Our Customers Are Saying About Our Story”.

Test Different Headlines and Track Results

It’s important to test different headlines and track the results to see which ones are most effective at attracting paying users. Try out different variations and see which ones have the highest click-through rates and conversion rates.

Be Consistent with Your Branding and Tone of Voice

Make sure to be consistent with your branding and tone of voice in your headlines. This will help to build trust and credibility with your audience, and make them more likely to read and pay for your stories.

By following these tips, you can write compelling headlines that will grab the reader’s attention and encourage them to read your stories on Medium. Good luck!